Work Experience
Hard Skills
Pocket.Watch - Associate Programming Manager

​September 2018 - Present

•Coordinated content programming strategies and operations across OTT and Linear distribution channels.

•Curated, staged, and scheduled content for distribution, including uploading assets and authoring of metadata per platform specifications and optimization best practices.

•Collaborated with the Audience Development team to develop routine video performance reports on a weekly basis.

•Analyzed over 100 videos weekly to gain an overall outlook on potential untapped markets to help inform overall programming strategy for present and future content.

•Created and maintained various organizational documents to help facilitate cross-functional communication.

•Proactively flagged potential issues and recommended workflow solutions to prevent a content bottleneck.

TikTok - Content Specialist

​November 2018 - September 2019
 

• Responsible for reviewing and monitoring the content safety of short video products on the TikTok, and Musical.ly apps, thus ensuring their legal compliance. 

• Developed, maintained, and implemented content security standards for both TikTok and Musical.ly communities. 

• Engaged in the improvement and operation strategies of content management systems for all of Bytedance’s numerous apps. 

• Collaborated and coordinated with supervising departments to handle contents violating TikTok’s & Musical.ly’s community regulations and ensured compliance with Bytedance’s operation standards in a timely manner. 

• Drove awareness and understanding through communicating actively with TikTok’s & Musical.ly’s active users to improve user experience and settle any content issues violating Bytedance company policy. 

• Conducted regular data analytic queries in order to track popular trends within the TikTok & Musical.ly community. 

 

TMZ - Content Operations Coordinator

​November 2016 - November 2018

 

• Discovered, documented, and tracked any bugs affecting TMZ’s Apps, Websites, and Content Management Systems to ensure a quality experience cross platform. 

• Utilized problem solving and conflict resolution skills in order to set up workarounds for bugs discovered on TMZ’s websites, IOS, and Android Apps; thus, ensuring a quality experience for our users. 

• Conducted user research utilizing A/B testing practices to improve website function and UX/UI elements. 

• Analyzed, measured, and reported on major factors in order to influence organic search engine results or SEO. 

• Worked closely with the marketing team to develop internal and external presentation materials and decks to communicate content creative direction, goals. and objectives. 

• Curated, updated, and scheduled promotions in TMZ’s CMS System for direct ad sales

campaigns to boost daily unique visitor rates.

 

Those Guys Digital - Owner & Operator

July 2017 - August 2018

 

• Manage the day-to-day execution of social media strategy, including scheduling, posting, and community managing on various social media platforms. 

• Created and launched Facebook and Google Ad Campaigns in coordination with clients social profile and website to gain awareness with their target demographic. 

• Designed website wireframes, and mock ups using Photoshop and Sketch to clearly illustrate how sites function and look like. 

• Determined customers’ needs and desires by specifying the research needed to obtain market information. 

• Curated and deployed e-commerce and various other business websites for clients using HTML, CSS, and Wordpress. 

KSFS Media - Web Design Intern

January 2016 - May 2016

• Analyzed user needs to implement web site content, graphics, performance, and capacity.

• Using Photoshop created graphics and design layouts for email newsletters, online banners,

landing pages, and social media accounts.

• Worked with marketing team, and content writers to develop elements in design strategy,

and visual concepts for internet communications.

• Copywrote and edited website content for SEO optimization.

• Monitored web traffic, performance and capacity to identify, prevent and resolve

issues.

HTML

CSS

Javascript

Microsoft Office

SEO

Google Analytics

Adobe Creative Suite

Sketch

Invision

Content Creation

Social Media Marketing

Content Marketing

Soft Skills

Team Player

Decision Making

Integrity

Leadership

Public Speaking

Interpersonal Communication

Education​
San Francisco State University

​August 2012 - May 2016

 

Degree: Bachelors

Major: Broadcasting​

Emphasis: Media Business

© 2019 by Ian Garcia

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